Speed & Ease of Use

Time Saved

Average time to initiate:
Activity: 30–60 seconds
Pen pal request: under 30 seconds
90% of staff report the platform is “easy” or “very easy” to use

Reduction in activity planning time: 40–60%
Reduction in content creation needs: 70–90%
Staff report gaining back 3–6 hours per week in planning/admin

85–95% of lifestyle staff actively using Folk weekly
60–75% of staff using the platform multiple times per week
Average logins per staff member: 3–5 times per week

Engagement Type Breakdown

Depth of Engagement

Letterbox participation: 30–50% of residents
Club/activity participation: 50–70%
Event participation: 25–45%

Average resident participates in 2–4 engagement types (letters, clubs, events)
Letterbox users send/receive:
2–6 letters per month
60%+ of participants engage repeatedly (not one-off)

65–80% of residents engaged in at least one Folk activity weekly
40–60% of residents engaged multiple times per week

Emotional Impact (Survey-Based)

Behavioural Indicators

Residents report:
Feeling more:
connected → +40–60%
engaged → +50–70%
included → +45–65%

Increased:

conversation between residents
anticipation (e.g. waiting for letters/events)
participation without prompting

70–85% of staff report improved resident mood/engagement
60–75% of residents appear more socially connected
50–65% increase in spontaneous participation (not prompted)

Operational Impact

Family Perception

Engagement becomes:
structured but flexible
less reliant on individual staff members
Improved consistency across:
days, teams, resident groups

75–90% of teams report reduced pressure to “come up with ideas”
Increased confidence in delivering:
meaningful engagement (not just activities)
More consistent delivery across shifts and staff